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More promotion details
Full prize details
A grand prize cheque of C$50,000 and 28 secondary prizes of a C$500 cheque, awarded through daily weekday draws.
Organizer
Bell Media Inc. (Pure Country stations, iHeartRadio Canada)
Type
sweepstakes
Start
Oct 13, 2026
Entry limit
One online entry per keyword, one station only, plus up to 3 additional entries.
Check your requirements
Optional check: tick only the conditions you have confirmed in the rules.
Conditions confirmed: 0 / 4.
Also check exclusions and entry limits in the official rules.
What you can win
The grand prize is a C$50,000 cheque. On top of it, 28 secondary prizes of C$500, paid by cheque, are given out through daily weekday draws during the contest.
How to enter
Listen to your Pure Country station for the keyword of the day.
Open the contest page on iHeartRadio Canada and enter the keyword online.
Repeat for each keyword. You can enter through one station only.
The rules sit inside the contest widget on the page, with Bell Media's general contest rules linked from it. A newsletter sign-up gives an optional extra entry.
Who can enter
The contest is open to residents of Saskatchewan, Manitoba, Ontario, Quebec and New Brunswick who have reached the age of majority in their province. Draw times are in Eastern time, while local times differ by province.
How the winner is chosen
Weekday draws pick the C$500 winners at random, and the grand-prize winner is drawn on November 20, 2026 at about 10:05 p.m. ET in Toronto. Each winner must answer a skill-testing question.
Delivery and deadlines
Bell Media phones winners, trying up to six times within five hours, and winners must return a release form within five days.
Canada (residents located in Canada when entering)
Requirements
Be a resident of Canada over the age of majority and located in Canada when entering.
Enter with a photo of a receipt for a participating Krema product, or for free with an original text of at least 500 characters or a post tagging @KremaDairy, as the rules describe.
Enter at most once a week per person or household, until 11:59 p.m. ET on December 20, 2026.
Answer a skill-testing question and return the release form within seven days if selected.
