What you need to know
We checked this sweepstakes on September 8, 2026. If anything changes, the sponsor’s official rules take priority.
- Type: Sweepstakes
- Status: Active
- Sponsor: Kraft Heinz Foods Company
- Open to: 50 United States and District of Columbia
- Starts: September 1, 2026 at 12:01 AM ET
- Deadline: October 31, 2026 at 11:59 PM ET
- Prize: Two Super Bowl LXI tickets plus a $13,000 travel-expense check; total ARV $25,000
- Purchase required: No
How to enter
- Visit the official Back to Football sweepstakes site during the promotion period.
- Complete the online registration form to receive one entry.
- You may earn up to five bonus entries by buying qualifying Kraft Heinz products and submitting valid receipt images.
- A mail-in entry method is available without purchase; the overall limit is six entries per person.
Who can enter
- Legal residents of the 50 United States and District of Columbia.
- Age 18 or older, except 19 or older in Alabama and Nebraska and 21 or older in Mississippi.
- A valid entry must be submitted during the sweepstakes period and the entrant must comply with the official rules.
Prize and winner selection
One winner receives two tickets to Super Bowl LXI, valued at $12,000, plus a $13,000 check intended to help with travel expenses. The total approximate retail value is $25,000. The winner is responsible for booking travel and accommodations.
Selection: One potential winner will be selected at random on or about November 10, 2026 from all eligible entries.
Entry limit: Up to six entries per person during the sweepstakes period, regardless of entry method.
Winners: 1
- No purchase is necessary to enter or win; qualifying purchases are only an optional way to earn bonus entries.
- The sponsor may require eligibility documentation and may conduct a background check where permitted.
- Taxes and any travel costs beyond the $13,000 check are the winner’s responsibility.
Official source
Last checked September 8, 2026. Review the sponsor’s official rules before entering.
Frequently asked questions
When does it end?
Entries close October 31, 2026 at 11:59 PM Eastern Time.
What can I win?
Two Super Bowl LXI tickets plus a $13,000 check toward travel expenses, with a total ARV of $25,000.
Where are the full terms?
Use the official Kraft Heinz rules link on this page.